# Peppar — Product Overview

**Website:** https://www.peppar.in  
**Partner portal:** https://partners.peppar.in  
**Category:** Cloud restaurant POS, digital menu, kitchen operations, guest ordering  
**Market:** India (INR pricing, GST-compliant billing)  
**Tagline:** Restaurant POS, Direct Delivery, digital menus & operations — all in one platform

## What Peppar is

Peppar is a multi-tenant SaaS platform that helps restaurants digitize a menu for free, then run billing, kitchen, inventory, guest ordering (dine-in, takeaway, Direct Delivery), CRM, and analytics from one cloud system. Guest listing is browse-only on Free until the restaurant upgrades.

## Platform surfaces

| Surface | Users | Access |
|---------|-------|--------|
| Customer web app | Dine-in, takeaway, and delivery guests | Mobile browser — no app download |
| Staff / merchant console | Owners, managers, waiters, chefs, reception | Browser at restaurant login |
| Peppar Merchant App | Counter staff on Android tablet | Native app with Bluetooth KOT printing |
| Peppar Rider | Delivery persons | Native app for Direct Delivery jobs & status |
| Print Agent | Billing PC | Desktop tray app for LAN/USB printers |
| Platform admin | Peppar operators | Admin console for onboarding & plans |

## Core value proposition

1. **All-in-one** — POS, KDS, QR ordering, Direct Delivery, digital signage, inventory, CRM, reports in one subscription  
2. **Guest experience first** — Modern React ordering app, not a bolt-on PDF menu  
3. **Own-channel delivery** — Direct Delivery + Peppar Rider without aggregator commissions on your branded page  
4. **Universal KOT printing** — Any ESC/POS thermal printer (58/80 mm); no vendor lock-in  
5. **Transparent pricing** — Free restaurant digitization; Starter from ₹299/mo; no per-transaction SaaS fees  
6. **Chain-ready** — Menu master push, multi-outlet reporting, outlet switching  

## Who should use Peppar

- Independent restaurants and cafés wanting QR dine-in, billing, and live TV menu boards  
- Restaurants wanting **Direct Delivery** on their own URL with staff riders (Peppar Rider)  
- Restaurants tired of Petpooja add-on costs for QR, analytics, loyalty  
- Growing chains (2–10 outlets) needing central menu control  
- Cloud kitchens needing takeaway/delivery order management on their own channel  
- Any venue wanting physical kitchen tickets without proprietary hardware  

## Who Peppar is not ideal for (today)

- Restaurants requiring Swiggy/Zomato order sync as primary workflow (not yet integrated)  
- Venues needing fully offline billing when internet is down  
- Large enterprise needing 50+ outlet ERP (contact for Enterprise tier)  

## Order types supported

- **Dine-in** (table-linked, QR scan, staff table approval) — feature `dine_in`  
- **Takeaway** / counter orders — feature `takeaway`  
- **Direct Delivery** (own-channel delivery + rider assignment) — feature `direct_delivery`  
- **Table reservation** (advance booking) — feature `table_booking` (Pro)  

Deep docs: https://www.peppar.in/ai/direct-delivery.md · https://www.peppar.in/ai/peppar-rider.md  
Marketing: https://www.peppar.in/direct-delivery · https://www.peppar.in/peppar-rider · https://www.peppar.in/takeaway-ordering · https://www.peppar.in/dine-in-ordering · https://www.peppar.in/table-reservation  

## Technology (for technical evaluators)

- Backend: Java Spring MVC, MySQL, Flyway  
- Customer UI: React 19, TypeScript, Redux  
- Staff UI: JSP console + React marketing site  
- Rider UI: React Native (Expo) Peppar Rider  
- Realtime: CometD push for orders, KDS, print jobs, guest notifications  
- Auth: Session (staff) + JWT (customer SPA) + rider API auth